| id
| Rvw
| artid
| file
| title
| description
| art_title
| | 94 | [rvw]
| [art:3]
| [campaigns/7352079_clarity-first-april-13-2018-87.html]
| Clarity First, April 13, 2018, #87
| Context is the key.
| Stewardship of an iconic global symbol
|
| CONTENT
|
| 96 | [rvw]
| [art:6]
| [campaigns/7358651_clarity-first-april-27-2018-89.html]
| Clarity First, April 27, 2018, #89
| I'll take grace.
| Another brand catches up to changes in what it does and how it does it
|
| CONTENT
|
| 100 | [rvw]
| [art:5]
| [campaigns/7370971_clarity-first-may-25-2018-93.html]
| Clarity First, May 25, 2018, #93
| Build a new model. My weekly letter.
|
|
| CONTENT
|
| 102 | [rvw]
| [art:6]
| [campaigns/7380439_clarity-first-june-8-2018-95.html]
| Clarity First, June 8, 2018, #95
| There is an alternative, a different way...
| This year's logo trends represent a pendulum shift that's swinging from clean, modern aesthetics toward curvy, retro designs.
|
| CONTENT
|
| 105 | [rvw]
| [art:6]
| [campaigns/7390051_clarity-first-june-29-2018-98.html]
| Clarity First, June 29, 2018, #98
| I want to be a force for real good.
| Keeping a fresh festival fresh
|
| CONTENT
|
| 106 | [rvw]
| [art:6]
| [campaigns/7392959_clarity-first-july-6-2018-99.html]
| Clarity First, July 6, 2018, #99
| Focus on the mission. Everything else follows.
| How an Adobe font became the go-to typeface for modern films.
|
| CONTENT
|
| 107 | [rvw]
| [art:6]
| [campaigns/7396467_clarity-first-july-13-2018-100.html]
| Clarity First, July 13, 2018, #100
| No one can whistle a symphony.
| The Pentagram partner who has redesigned MIT’s century-old Technology Review weighs in with some tips.
|
| CONTENT
|
| 110 | [rvw]
| [art:5]
| [campaigns/7404855_clarity-first-august-3-2018-103.html]
| Clarity First, August 3, 2018, #103
| Conflict as a learning moment
| Reducing a big idea to an icon
|
| CONTENT
|
| 110 | [rvw]
| [art:7]
| [campaigns/7404855_clarity-first-august-3-2018-103.html]
| Clarity First, August 3, 2018, #103
| Conflict as a learning moment
| Reducing a big idea to an icon
|
| CONTENT
|
| 113 | [rvw]
| [art:8]
| [campaigns/7412427_clarity-first-august-24-2018-106.html]
| Clarity First, August 24, 2018, #106
| Inspiration is hard to come by.
| They're called classic typefaces for a reason. They've worked for others.
|
| CONTENT
|
| 114 | [rvw]
| [art:6]
| [campaigns/7408819_clarity-first-august-31-2018-107.html]
| Clarity First, August 31, 2018, #107
| Open to the possibility of a glorious accident.
| “We want to get this font out in front of more creative people before we inevitably get c&d’d by one of the 76 brands whose logos we’re using.”
|
| CONTENT
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| 115 | [rvw]
| [art:5]
| [campaigns/7416947_clarity-first-september-7-2018-108.html]
| Clarity First, September 7, 2018, #108
| We all agree on Aretha.
| Your visual identity is not a logo.
|
| CONTENT
|
| 127 | [rvw]
| [art:5]
| [campaigns/7454867_clarity-first-november-30-2018-120.html]
| Clarity First, November 30, 2018, #120
| The ultimate inspiration
| Different, but the same.
|
| CONTENT
|
| 129 | [rvw]
| [art:7]
| [campaigns/7470543_clarity-first-december-14-2018-122.html]
| Clarity First, December 14, 2018, #122
| Economic development and social justice
| Typeface as a bridge and a guide
|
| CONTENT
|
| 138 | [rvw]
| [art:5]
| [campaigns/7579863_clarity-first-february-22-2019-131.html]
| Clarity First, February 22, 2019, #131
| Then do that.
| An iconic typeface is now available to all
|
| CONTENT
|
| 144 | [rvw]
| [art:6]
| [campaigns/7599543_clarity-first-march-29-2019-136.html]
| Clarity First, March 29, 2019, #136
| Under every other feeling, I love you.
| Your brand isn’t what you say it is, it’s what your users say when you’re not in the room.
|
| CONTENT
|
| 165 | [rvw]
| [art:5]
| [campaigns/7655207_clarity-first-august-16-2019-156.html]
| Clarity First, August 16, 2019 #156
| The true meaning of Woodstock was spiritual.
| See what happened when website-building company, Wix, offered nonprofits a chance to get their websites refreshed.
|
| CONTENT
|
| 171 | [rvw]
| [art:7]
| [campaigns/7666619_clarity-first-september-20-2019-161.html]
| Clarity First, September 20, 2019 #161
| In art and dream may you proceed with abandon...
| A perfect example of the limits of research
|
| CONTENT
|
| 188 | [rvw]
| [art:5]
| [campaigns/7706963_clarity-first-january-17-2020-178.html]
| Clarity First, January 17, 2020 #178
| Seeing with the brain is often called imagination...
| So many logos. So little time.
|
| CONTENT
|
| 192 | [rvw]
| [art:6]
| [campaigns/7716503_clarity-first-february-14-2020-182.html]
| Clarity First, February 14, 2020 #182
| The use for visionaries
| The thought of forgoing cheap throwaway plastic bottles is forcing companies to rethink how consumers interact with their brands in store and at home.
|
| CONTENT
|
| 194 | [rvw]
| [art:7]
| [campaigns/7720639_clarity-first-february-28-2020-184.html]
| Clarity First, February 28, 2020 #184
| Landing on the other side of despair
| Your brand is not a logo, but a good logo can help build your brand.
|
| CONTENT
|
| 202 | [rvw]
| [art:8]
| [campaigns/7787848_clarity-first-april-24-2020-192.html]
| Clarity First, April 24, 2020 #192
| These are the natural responses to crisis.
| Land O' Lakes realizes that native peoples are not mascots or logos.
|
| CONTENT
|
| 211 | [rvw]
| [art:3]
| [campaigns/7850084_clarity-first-june-26-2020-201.html]
| Clarity First, June, 26, 2020 #201
| A strategy for making a better future
| A visual identity good enough to copy
|
| CONTENT
|
| 212 | [rvw]
| [art:6]
| [campaigns/7850912_clarity-first-july-3-2020-202.html]
| Clarity First, July 3, 2020, #202
| A dream deeply rooted in the American dream
| Better customer experience, less waste: It looks like no-contact menus are going to become a thing.
|
| CONTENT
|
| 218 | [rvw]
| [art:6]
| [campaigns/7876696_clarity-first-august-14-2020-208.html]
| Clarity First, August 14, 2020, #208
| But first, we imagine.
| 10 experts critique the new Biden-Harris logo
|
| CONTENT
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| 225 | [rvw]
| [art:7]
| [campaigns/7882936_clarity-first-october-2-2020-215.html]
| Clarity First, October 2, 2020, #215
| Possibility is not a luxury.
| Eight new visual identity systems
|
| CONTENT
|
| 226 | [rvw]
| [art:6]
| [campaigns/7883772_clarity-first-october-9-2020-216.html]
| Clarity First, October 9, 2020, #216
| Us at our best, at our most creative
| In hindsight, it’s easy to see why Tropicana’s 2009 packaging refresh failed.
|
| CONTENT
|
| 228 | [rvw]
| [art:6]
| [campaigns/7886452_clarity-first-october-23-2020-218.html]
| Clarity First, October 23, 2020, #218
| The future you are dreaming.
| Shepard Fairey, who designed the iconic Obama 'Hope' poster, designed the cover of the newest issue of Time.
|
| CONTENT
|
| 235 | [rvw]
| [art:7]
| [campaigns/7893808_clarity-first-december-11-2020-225.html]
| Clarity First, December 11, 2020, #225
| Hope is a renewable option.
|
|
| CONTENT
|
| 238 | [rvw]
| [art:7]
| [campaigns/7896096_clarity-first-january-1-2021-228.html]
| Clarity First, January 1, 2021, #228
| There is a beginning and an end to beginning.
| As healthcare becomes more customer-centric, so does its visual identity
|
| CONTENT
|
| 239 | [rvw]
| [art:7]
| [campaigns/7896904_clarity-first-january-8-2021-229.html]
| Clarity First, January 8, 2021, #229
| Learn, unlearn and relearn.
| Necessity as the mother of invention: 'The color that nobody wanted'.
|
| CONTENT
|
| 244 | [rvw]
| [art:6]
| [campaigns/7899576_clarity-first-january-29-2021-232.html]
| Clarity First, January 29, 2021, #232
| The language of the soul
| The power of brand color
|
| CONTENT
|
| 246 | [rvw]
| [art:7]
| [campaigns/7901444_clarity-first-february-12-2021-234.html]
| Clarity First, February 12, 2021, #234
| The basis of hope
| How to get 4,200 hipster artists to push your brand to their networks for just $15,000
|
| CONTENT
|
| 246 | [rvw]
| [art:8]
| [campaigns/7901444_clarity-first-february-12-2021-234.html]
| Clarity First, February 12, 2021, #234
| The basis of hope
| How to get 4,200 hipster artists to push your brand to their networks for just $15,000
|
| CONTENT
|
| 252 | [rvw]
| [art:7]
| [campaigns/7906343_clarity-first-march-26-2021-234.html]
| Clarity First, March 26, 2021, #234
| You have to find the important.
| Modern logos reimagined as if it were the 70s.
|
| CONTENT
|
| 253 | [rvw]
| [art:6]
| [campaigns/7907303_clarity-first-april-2-2021-240.html]
| Clarity First, April 2, 2021, #240
| The opposite of ignorance
| The origins of the Smithsonian logo
|
| CONTENT
|
| 257 | [rvw]
| [art:5]
| [campaigns/7907919_clarity-first-april-30-2021-244.html]
| Clarity First, April 30, 2021, #244
| How the world changes
|
|
| CONTENT
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| 262 | [rvw]
| [art:3]
| [campaigns/7907939_clarity-first-june-4-2021-249.html]
| Clarity First, June 4, 2021, #249
| An appeal to our better nature
| 'This year is about drama: comedy, tragedy and satire. A connection with the human experience.'
|
| CONTENT
|
| 265 | [rvw]
| [art:4]
| [campaigns/7907951_clarity-first-june-25-2021-252.html]
| Clarity First, June 25, 2021, #252
| The prime survival tool for hard times
| This is a beautiful identity and messaging program for a podcast that tells an odyssey of addiction, sobriety and mental wellbeing.
|
| CONTENT
|
| 266 | [rvw]
| [art:6]
| [campaigns/7907952_clarity-first-july-2-2021-253.html]
| Clarity First, July 2, 2021, #253
| Goethe on daily goals
| The elements of a strong visual identity
|
| CONTENT
|
| 267 | [rvw]
| [art:5]
| [campaigns/7907956_clarity-first-july-9-2021-254.html]
| Clarity First, July 9, 2021, #254
| The miraculous is not extraordinary, but the common ...
| After Gap released a shirt with the Lesbian Avenger's 1990s logo, a controversy revealed complex questions about the visual language of activism.
|
| CONTENT
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| 268 | [rvw]
| [art:7]
| [campaigns/7907960_clarity-first-july-16-2021-255.html]
| Clarity First, July 16, 2021, #255
| Compassion is not a luxury
| A visual identity so strong that it works without a name or logo
|
| CONTENT
|
| 269 | [rvw]
| [art:6]
| [campaigns/7907964_clarity-first-july-23-2021-256.html]
| Clarity First, July 23, 2021, #256
| Avoid repeated stupidity
| The real Olympic blood sport? Debating the official logos.
|
| CONTENT
|
| 271 | [rvw]
| [art:5]
| [campaigns/7918360_clarity-first-august-6-2021-258.html]
| Clarity First, August 6, 2021, #258
| Nature is party to all our deals and decisions.
| Campbell's protects equity while modernizing their look
|
| CONTENT
|
| 277 | [rvw]
| [art:8]
| [campaigns/7921436_love-work-september-17-2021-264.html]
| Love & Work, September 17, 2021, #264
| I like what the future holds.
| A truly great logo can be recognised without us needing to see the name of the brand.
|
| CONTENT
|
| 281 | [rvw]
| [art:5]
| [campaigns/7924036_love-work-october-15-2021-268.html]
| Love & Work, October 15, 2021, #268
| How can everyone be powerful?
| A footwear marketer is working to be more sensitive in language and branding.
|
| CONTENT
|
| 289 | [rvw]
| [art:5]
| [campaigns/7929500_love-work-december-10-2021-276.html]
| Love & Work, December 10, 2021, #276
| I'm a prisoner of hope.
| 'The designer of today re-establishes the long-lost contact between living people and art as a living thing.'
|
| CONTENT
|
| 306 | [rvw]
| [art:6]
| [campaigns/9001601_love-work-april-8-293.html]
| Love & Work, April 8, #293
| You have to change things yourself.
| 'Ogilvy navigates the 'cliches' of designing for music and NYC institutions, as the New York Philharmonic becomes NY Phil.'
|
| CONTENT
|
| 307 | [rvw]
| [art:7]
| [campaigns/9002109_love-work-april-15-294.html]
| Love & Work, April 15, #294
| Learners inherit the future.
| Melding an historic venue with the visual identity of the art institution that now calls it home
|
| CONTENT
|
| 311 | [rvw]
| [art:6]
| [campaigns/9018125_love-work-may-13-298.html]
| Love & Work, May 13, #298
| The art of living
| Your Logo Doesn’t Have To Explain What Your Brand Does
|
| CONTENT
|
| 326 | [rvw]
| [art:7]
| [campaigns/9045137_love-work-august-26-2022-313.html]
| Love & Work, August 26, 2022, #313
| Finding hope for the future
| The challenge of updating a recognized vanguard of culture
|
| CONTENT
|
| 327 | [rvw]
| [art:1]
| [campaigns/9047025_love-work-september-2-2022-314.html]
| Love & Work, September 2, 2022, #314
| What is it that really makes us, us?
| 'You are an unignorable and hopeful cultural force.”
|
| CONTENT
|
| 327 | [rvw]
| [art:7]
| [campaigns/9047025_love-work-september-2-2022-314.html]
| Love & Work, September 2, 2022, #314
| What is it that really makes us, us?
| 'You are an unignorable and hopeful cultural force.”
|
| CONTENT
|
| 330 | [rvw]
| [art:6]
| [campaigns/9052873_love-work-september-23-2022-317.html]
| Love & Work, September 23, 2022, #317
| aEURoeRock and roll is here to stay.aEUR
| A new sustainable household goods brand is trying to turn the tide on plastic waste
|
| CONTENT
|
| 335 | [rvw]
| [art:7]
| [campaigns/9064053_love-work-october-28-2022-322.html]
| Love & Work, October 28, 2022, #322
| You have to imagine it.
| A type family that allows users to 'flex in style while creating cohesion'
|
| CONTENT
|
| 337 | [rvw]
| [art:6]
| [campaigns/9069533_love-work-november-11-2022-324.html]
| Love & Work, November 11, 2022, #324
| Say yes to rest and play.
| Rebranding a modern funeral company that prioritises transparency and choice
|
| CONTENT
|
| 345 | [rvw]
| [art:7]
| [campaigns/9083957_love-work-january-6-2023-332.html]
| Love & Work, January 6, 2023, #332
| The gift of fantasy
| An identity that welcomes both a rural local community and urban New Yorkers
|
| CONTENT
|
| 347 | [rvw]
| [art:7]
| [campaigns/9089121_love-work-january-20-2023-334.html]
| Love & Work, January 20, 2023, #334
| The great ages have been unstable ages.
| A humorous interpretation of some common brand logos
|
| CONTENT
|
| 350 | [rvw]
| [art:6]
| [campaigns/9097501_love-work-february-10-2023-337.html]
| Love & Work, February 10, 2023, #337
| Hope sleeps in our bones.
| There's a reason that most cars look alike.
|
| CONTENT
|
| 356 | [rvw]
| [art:6]
| [campaigns/9112737_love-work-march-24-2023-343.html]
| Love & Work, March 24, 2023, #343
| The mystery of grace
| Milton Glaser married 'the blaring-glaring palette of advertising with the simplifications and geometric ordering of the European avant-garde: a sophisticated look and a selling look became one.'
|
| CONTENT
|
| 360 | [rvw]
| [art:4]
| [campaigns/9123025_love-work-april-21-2023-347.html]
| Love & Work, April 21, 2023, #347
| Worries are pointless.
| Ben Cohen wants to use cannabis profits to help make reparations.
|
| CONTENT
|
| 363 | [rvw]
| [art:5]
| [campaigns/9129881_love-work-may-12-2023-350.html]
| Love & Work, May 12, 2023, #350
| Shaping how we live in the world
| A brand known for its dedication to sustainable farming, ethical business practices, and respect for people embodies 'the spirit of the 1960s era and progressive change' in new packaging.
|
| CONTENT
|
| 364 | [rvw]
| [art:7]
| [campaigns/9133561_love-work-may-19-2023-351.html]
| Love & Work, May 19, 2023, #351
| A wildly underrated medication
| The role of visual identity in any organization
|
| CONTENT
|
| 366 | [rvw]
| [art:7]
| [campaigns/9138205_love-work-june-2-2023-353.html]
| Love & Work, June 2, 2023, #353
| So much living to do
| How to position Coke as a health drink
|
| CONTENT
|
| 367 | [rvw]
| [art:2]
| [campaigns/9138437_love-work-june-9-2023-354.html]
| Love & Work, June 9, 2023, #354
| How to breed peace.
| How to position Coke as a health drink
|
| CONTENT
|
| 372 | [rvw]
| [art:5]
| [campaigns/9152178_love-work-july-14-2023-359.html]
| Love & Work, July 14, 2023, #359
| The joy of finding commonality
| A bright color palette and a custom typeface focus a museum's visual identity.
|
| CONTENT
|
| 377 | [rvw]
| [art:7]
| [campaigns/9165950_love-work-august-18-2023-364.html]
| Love & Work, August 18, 2023, #364
| Turning walls into bridges
| Using a simple idea — support — as the starting point for an updated wordmark and visual identity system.
|
| CONTENT
|
| 378 | [rvw]
| [art:7]
| [campaigns/9168450_love-work-august-25-2023-365.html]
| Love & Work, August 25, 2023, #365
| The real revolutionists are philosophers and saints.
| What it means to be from Maine
|
| CONTENT
|
| 383 | [rvw]
| [art:6]
| [campaigns/9177921_love-work-september-29-2023-370.html]
| Love & Work, September 29, 2023, #370
| Harvest Moon rising
| How to go from being a cultural institution—a traditional library— to a cultural attraction.
|
| CONTENT
|
| 386 | [rvw]
| [art:6]
| [campaigns/9183529_love-work-october-20-2023-373.html]
| Love & Work, October 20, 2023, #373
| Finding the courage to dream
| In addition to making a package reusable, why not make it a collectible work of art?
|
| CONTENT
|
| 390 | [rvw]
| [art:8]
| [campaigns/9196273_love-work-november-17-2023-377.html]
| Love & Work, November 17, 2023, #377
| Live as if everything is a miracle
| A modern graphics palette for a modern bakery
|
| CONTENT
|
| 395 | [rvw]
| [art:7]
| [campaigns/9210321_love-work-december-22-2023-382.html]
| Love & Work, December 22, 2023, #382
| Where the past lets go
|
|
| CONTENT
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| 398 | [rvw]
| [art:7]
| [campaigns/9215509_love-work-january-12-2024-385.html]
| Love & Work, January 12, 2024, #385
| Anger and courage
| Wilco Loft Sans is a high contrast sans serif typeface made for the band Wilco.
|
| CONTENT
|
| 430 | [rvw]
| [art:6]
| [campaigns/10329284_love-work-june-21-2024-416.html]
| Love & Work, June 21, 2024, #416
| Understanding, intimacy and mutual valuing
| An eco-friendly Brazilian skater brand has partnered with a streetwear designer to create Olympic skateboarding uniforms.
|
| CONTENT
|
| 430 | [rvw]
| [art:7]
| [campaigns/10329284_love-work-june-21-2024-416.html]
| Love & Work, June 21, 2024, #416
| Understanding, intimacy and mutual valuing
| An eco-friendly Brazilian skater brand has partnered with a streetwear designer to create Olympic skateboarding uniforms.
|
| CONTENT
|
| 431 | [rvw]
| [art:6]
| [campaigns/10329446_love-work-june-28-2024-417.html]
| Love & Work, June 28, 2024, #417
| Here are the operating instructions
| 'The Balena library’s motto, 'Beyond pages', expresses our cultural heritage and knowledge that books carry, while also reflecting the extended functions of the library.'
|
| CONTENT
|
| 432 | [rvw]
| [art:7]
| [campaigns/10329620_love-work-july-5-2024-418.html]
| Love & Work, July 5, 2024, #418
| Happy interdependence day
| A visual identity systems designed to empower the client team 'with the confidence and flexibility to educate and engage both the public and policymakers'.
|
| CONTENT
|
| 435 | [rvw]
| [art:7]
| [campaigns/10330100_love-work-july-26-2024-421.html]
| Love & Work, July 26, 2024, #421
| From ego-system to eco-system
| 'This year, logos are getting boxed, chopped, dropped, liquified, and sticker-ified in the name of experimentation.'
|
| CONTENT
|
| 436 | [rvw]
| [art:2]
| [campaigns/10330221_love-work-august-2-2024-422.html]
| Love & Work, August 2, 2024, #422
| A prisoner of hope
| Less than an hour after Joe Biden announced his departure from the presidential race, a call went out on Slack to see which staff were available to redesign the campaign's logo.
|
| CONTENT
|
| 437 | [rvw]
| [art:7]
| [campaigns/10330279_love-work-august-9-2024-423.html]
| Love & Work, August 9, 2024, #423
| The world you want
| Tupperware now depends on retail and online channels to sell its products. So it needed a visual identity that would do more of the work.
|
| CONTENT
|
| 438 | [rvw]
| [art:6]
| [campaigns/10330589_love-work-august-16-2024-424.html]
| Love & Work, August 16, 2024, #424
| Imagining what can be found
| The Harris-Walz logo references Shirley Chisholm’s 1972 campaign to face off against then-President Richard Nixon.
|
| CONTENT
|
| 440 | [rvw]
| [art:7]
| [campaigns/10330985_love-work-august-30-2024-426.html]
| Love & Work, August 30, 2024, #426
| A hell of a lot more interesting life
| What's new is old
|
| CONTENT
|
| 443 | [rvw]
| [art:7]
| [campaigns/10331622_love-work-september-20-2024-429.html]
| Love & Work, September 20, 2024, #429
| With the ingredients we've got
| A brand and identity for a company that helps insurers and businesses adapt to the new climate reality
|
| CONTENT
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| [campaigns/10337741_love-work-april-25-2025-457.html]
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