Visual Identity
Keeping a fresh festival fresh
The first Flow Festival sprouted at a defunct power plant in Helsinki, in 2004. In 2011 hometown-based studio Tsto designed a typographic identity that has since become synonymous with the festival. This year they’re back, and they’ve added to the original typeface and added a new graphic palette.

“For the Flow typeface, we added more alternative characters in the original hand-drawn style.”