"Ogilvy navigates the 'cliches' of designing for music and NYC institutions, as the New York Philharmonic becomes NY Phil."
"Not many New Yorkers call the New York Philharmonic by its full name. Often referred to as 'The Phil' or 'NY Phil', ad agency Ogilvy New York has followed their lead, swapping out the name all together for its recent rebrand. Launched as the NY Phil prepares to return to a recently renovated David Geffen Hall for its 2022/23 season, the identity draws from visuals within its architecture and location – namely, through a typographic square logo – while evading the design choices associated with NY institutions." - Liz Gorny
Article: A Perfectly Square Logo in Ogilvy’s NY Phil Rebrand References Audiences Around an Orchestra