"Catskill Art Space (CAS) is a community arts center located in leafy upstate New York. Founded in 1971, the space is also one that prides itself on having deep roots within its local community, providing an open cultural destination for locals, while also attracting New York’s art lovers from the center of the city. In its time, the space has seen exhibitions from the likes of James Turrell and Sol LeWitt. To see in a new era, Catskill enlisted the help of Athletics studio to develop a new brand identity that would 'reflect CAS’s future ambitions, while remaining true to their local heart and soul', a press release details.

"Summarizing the core driving force behind the identity, Catskill’s Executive Director Sally Wright says, 'We’re trying to open the doors in a way, so more people will come in,' adding that, 'It’s challenging, breaking down the perceptions of what an art gallery or art center is'. To create such a welcoming feel to the identity, Athletics focused on a readable wordmark, a versatile typeface and a subtly toned, nature-inspired palette." - Olivia Hingley