A visual identity so strong that it works without a name or logo
Speaking of subtraction, and ignoring my interest in local and organic food, regular readers are familiar with my refrain that color is one of the most powerful tools in your visual identity toolbox. MacDonald's makes the case very succinctly with a poster campaign that doesn't use their name or logo.
"A minimalist new campaign for McDonald's uses no logo or brand signature and invites us to decipher which brand it refers to – and it's not very difficult. Playing on the recognisability of the fast-food chain's brand and products, the series of four posters teases the opening of a new McDonald's restaurant in France by showing blown-up 70-pixel abstract images of the most famous items from its menu.
"'Guess who's coming to your town?' reads the only copy in the posters, while knowing that there can be little doubt."
Article: Can You Guess What These Brilliant Abstract Posters are Advertising?