Communication, Visual Identity
Wilco Loft Sans is a high contrast sans serif typeface made for the band Wilco.

The Loft, Wilco's recording studio in Chicago. The orange, blow-molded sign was originally made for a small guitar shop in a Chicago suburb called Guitar Fun. To create a new typeface its characters were expanded into a full alphabet.

"Wilco Loft Sans includes 4 weights: Treble (based on the GUITAR sign), Midrange, Low End, and Bass. It’s all caps, with numerals, punctuation, diacritics, and additional European language support.

"Working with the Wilco team over the last several months on this has been a true joy. A very special thanks to Spencer Tweedy, Crystal Myers, and Mark Greenberg for collaborating on what I think is a fun homage to a beloved band, city, musical heritage, and type. You can purchase the fonts in the SimpleBits Shop or over at the Wilco Store." - Dan Cederholm

Article: Wilco Loft Sans

Related webpage

Somebody on the Wilco team cares enough about visual identity to curate an Instagram account dedicated to the fonts found on their vintage equipment.

Instagram page: @fonts_of_the_loft