“A visual identity isn’t just a logo – it’s a dynamic, holistic design system,” says Aryn Beitz, director of design and publishing at the museum. “At Carnegie Museum of Art, we wanted our new visual identity to communicate who we are, what we do and what we stand for. Our initial brief was to create a contemporary yet friendly visual identity that was welcoming, legible and easy to maintain. With that in mind, we imagined the museum as a tide pool that surfaces information and ideas. Our visual identity brings all the things we create at the museum – including art, programmes, events, design and so much more – to the surface, making them more visible and within reach for our visitors.” - It's Nice That
