Deichman Library is the municipal public library serving Oslo, Norway, and is the country's first and largest library. As a part of the multi-decade Fjord City renewal project the library was recently completely rebuilt, opening to the public in 2020. The building has been honored with prestigious architectural awards and stellar reviews in the architectural press.
Creative agency, ANTI, was hired to develop the library's new visual identity system. They described their challenge this way: "One of Norway’s most important beloved cultural institutions is no longer just a public library, but also a cultural destination that must adapt to modern branding requirements in order to be attractive in competition with other cultural destinations.
"Problem: How to go from being a public institution to becoming a cultural attraction.
"Solution: Enlightenment.
"The need for enlightenment is as important today as when Carl Deichman donated his private collection of books in 1785 to the people of Oslo. Therefore, it was natural to link the identity to this purpose by using lighting and highlighting as a visual metaphor in the visual identity. This story is implemented in the logo itself and the many visual elements that are centered around it. Such as typography, iconography, branding elements and a variety of tools where Deichman informs through illuminating information."
Behance Portfolio: Deichman Visual Identity
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