Early in my career I worked for a whole grain bakery that served about 40 natural foods stores. It being the 70s, and being about whole foods our identity leaned on antique imagery of harvest.
This decade when Lineage Roasting of Orlando, FL evolved their offering to include a bakery they went clean and modern. They hired Poolboy to develop an elegantly simple identity that includes two smart icons, a sans-serif typeface, and a black and white color palette. They're using it consistently on point of purchase, packaging, retail environments and social media. Nice work.
Photo Essay: Lineage Bakery
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