Visual Identity Visual identity now has a third dimension “Before brands behaved statically, then with the arrival of the digital age, they adapted into motion,” says Pràctica cofounder Guillem Casasús. “Now with the arrival of interactivity, [dimensionality] is the natural next step to be taken, and it is going to change the way we think [about] communication design.” Article: The Future of Branding? The Third Dimension