Your brand isn’t what you say it is, it’s what your users say when you’re not in the room.
You know that I profess that a brand is not a logo. Instead, your logo is an empty vessel that you can fill with clear value.
Or, your end users can use it to express the value they see. What is so great about designer Viktor Hertz’s funny interpretations of well-known brand logos is how accurate they are. Ouch.
Article: 40 Brutally Honest Logos Of Famous Companies