As healthcare becomes more customer-centric, so does its visual identity
Modern Fertility positioning campaign. Image via Wolf Olins
"Over the last couple of years, a new generation of healthcare startups has emerged with branding and experience design that’s aiming to reach a new, more design-savvy audience—one that’s most likely on Instagram. Today, companies spanning the spectrum of the healthcare industry, from membership-only clinics like Tia, Parsley Health, and One Medical, to medical companies and projects like Sage Therapeutics, Modern Fertility, and Yona Care, are embracing a trendier and more customer-friendly aesthetic. This style feels, in many cases, like it could be transplanted onto any number of current digitally-focused brands."
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