Typography/Visual Identity/Content Marketing They're called classic typefaces for a reason. They've worked for others. The folks at Icons8 took the time to name the fonts that the hottest start-ups are using to build their visual id's. Then they made a website where you can see the most popular fonts, pairings, and examples of their uses.  Why? They sell icons. We care about type, and by inference, icons. It's love. “Summary: According to our fonts study, designers of the best startups don’t use the trendy, cool fonts (surprise). Instead, they rely on old good system fonts, some of the popular Google Fonts, and they misspell font names a lot.” Their report reminds me that Apple is still using Garamond, a classic face, after all these years.   Thanks, content marketers who care about your audience. We'll use this. And I'll remember you for icons, too. Interactive website: Fonts That People Actually Use Music