Eight new visual identity systems
Oh gee, here we go again. A brand is not a logo, nor a tag line, nor a signature product or service. A brand is the promise a company or organization makes to those it serves of how it helps them. So, this article about eight new logo and visual identity systems is misnamed. These are not rebranding programs, they are visual identity programs. But be that as it may, this article is still a good survey of what visual ID systems are, how they evolve, and why they should.
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