"No art director’s work was more influential or instantly identifiable than that of Milton Glaser. The extent of that style, which adorned books and records and movies—and is revealed in a new anthology from Monacelli, courtesy of Steven Heller, Mirko Ilić, and Beth Kleber, titled simply “Milton Glaser: Pop”—is astounding. Glaser was famous as the co-founder and original design director of New York and as a creator of two images that helped define two decades. One was the 1966 poster of Bob Dylan that showed him with snakelike hair blossoming into a skein of rainbows. The other was the 1976 “I❤️NY” logo—which was commissioned by the State of New York but promptly adopted as a local symbol of the city, and, being keyed to the city’s unexpected revival, is the closest thing there has ever been to a logo that changed social history.

"But Glaser’s real achievement lies in what the book lays out: a breathtaking empire of imagery that encompassed both decades and more. Anyone who came of age in the sixties and seventies will be astonished to discover that so much of the look of the time was specifically the work of Milton Glaser and Push Pin Studios, which he founded with Seymour Chwast and Edward Sorel and then oversaw. (I recall standing in front of a paperback bookstore in Montreal with a few bucks in my pocket, agonizing over the choice between “Hard Times” and “Tom Jones”—both of whose enticing covers, it turns out, were made by Glaser.) The Signet Shakespeare series, posters for rock bands, album covers for newly fashionable recordings of Baroque music (Bach and Vivaldi), classic nineteenth-century novels, the outsides and insides of New York when it was an audacious newcomer—all of it was done in a manner that is at once immediately recognizable and resistant to easy analysis." - Adam Gopnik

Article: How the Graphic Designer Milton Glaser Made America Cool Again