Visual Identity
The Pentagram partner who has redesigned MIT’s century-old Technology Review weighs in with some tips.
“This month, the the 118-year old MIT Technology Review launches the first issue of its redesign, featuring a new visual identity and editorial look. The strategic overhaul of the print bimonthly, led by Pentagram partner Michael Bierut, offers important lessons in how to revamp a legacy brand at a time of rampant disruption.”
Article: Michael Bierut on How to Reinvent a Legacy Brand