L.L. Bean was one of the first brands to sell the promise of a lifestyle as their product. The company was also a pioneer in the use of a mail order catalog as a means to deliver that promise. Since Leon Leonwood (“L.L.”) Bean announced his new company with a three-page flyer in 1912, those catalogs have traditionally featured artwork that depicted people and scenes of outdoor life in Maine. It's refreshing to notice that this summer they hired illustrator Nick Liefhebber to employ a less literal graphic style to render flora and fauna—Lupine, Chickadee, Queen Anne's lace, blueberries, ferns, mussels—found in the Pine Tree State.
Behance Portfolio: LL Bean Summer Catalog
Related Article: LL Bean Recreates Vintage Catalog Covers as Photos
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