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"Three things cannot be long hidden: the sun, the moon, and the truth."                                                                                                      — Buddha

A notebook about how we work, learn, love and live.
Here in Greenfield the brilliant Harvest Moon rose last evening and reached peak illumination just before 6 this morning. The Harvest Moon is the name given to the full moon nearest to the autumnal equinox, which was last Saturday, on the 23rd. 

For most of the year the moon rises an average of about 50 minutes later each day. But for the few nights around the Harvest Moon the moon seems to rise at nearly the same time: just 25 to 30 minutes later across the northern USA, and only 10 to 20 minutes later farther north in Canada and Europe. This means that the moon appears to be full for several days, casting extra light in the early evening. Crews harvesting late crops can always use a little extra light, hence the name.  

And this week the weather shifted. We closed all of our windows and turned the heat on. While we're likely to see some very warm days in the coming weeks, it is a natural time to slow down, take stock and ready for winter.

Enjoy the change. Happy Friday.
Community, How We Live
Public affluence – represented by parks, museums, and libraries  – improves people’s lives while decreasing consumption.
 Culpepper Gardens is run and maintained by people who live near it. By design it is "a place without hierarchy, where everyone’s skills are valid, where all members are involved in making decisions, and no one feels threatened".  Image via Culpeper Community Garden

"How can we improve people’s lives without increasing consumption? ... Among many other things, you can pursue quality by making the economy more inclusive, by improving democratic participation and active citizenship. You can take the rewards of growth as extra leisure time rather than extra consumption. You can aim for life-long learning, access to arts and culture and sport. And you can focus on public rather than private affluence.

"Private affluence is individuals gaining things for themselves – possessions, nice homes and experiences. Public affluence is money spent lavishly on things that are shared." - 

Article: What is Public Affluence, and Why Does it Matter?

Inspiration, Learning
Kahil Gibran wanted “to write a book that heals the world.” That book, The Prophet, was published 100 years ago this month.
Kahlil Gibran, 1896 via Wikimedia Commons
"In September 1923, Alfred A. Knopf brought out a slim, hundred-odd page volume. The publisher did little to promote it, yet its first print run (some twelve hundred copies) sold out within a month—unheard-of for a poetry volume, then and now. 

"Kahlil Gibran’s The Prophet was a slow but steadily growing burn, one that has continued, year on year, for ten decades.

"Interspersing twenty-six short prose-poetic pieces with original illustrations, The Prophet has made Gibran the third-bestselling poet in history—behind Shakespeare and Lao Tzu. To date, The Prophet has sold more than 100 million copies worldwide (over 10 million in the United States alone) and has been translated into more than a hundred languages." - Gus Mitchell

Article: Kahlil Gibran: Godfather of the “New Age”

Working Together
A she-centric coworking space with a mission to empower, inspire and support each other.
UpRiserHer describes themselves as "She-Centric, Not She-Only". They say that: 
"Everyone deserves to feel a sense of belonging. While we had 'Her' in mind when dreaming up our space and programs, we recognize that safer spaces are needed for everyone. Our space was designed to create a sense of trust, warmth, and acceptance. Women are not the only ones that need that." 
This week I learned of UpRiseHer with this headline: Co-working space geared toward Providence’s working moms plans to expand with flexible child care.

They had me at their clear, inviting and inspiring mission statement: 

"It is our mission to actualize a work life that is truly equitable, intentionally joyous, and empowers us to live authentically.

"We do this by providing a warm, collaborative coworking space; with advocacy and programing that helps our community meet their daily challenges with the skills and resilience to propel themselves and one another upward. 

"We need one another to be empowered and it is our goal to provide an inspired, collaborative ecosystem of support in which our needs are met and we can reach our true potential in every aspect of our lives."

Website: UpRiseHer

How We Live
People around the world are joining ecovillages — where neighbors share responsibilities like farming and childcare — as climate change makes them search for a more sustainable existence.
Volunteers prepare lunch at the local ashram, a center dedicated to the spiritual hindu leader Amma, next to the ecovillage of the Plessis. Today it serves as a kind of eco-spirituality laboratory where people are reimagining their belief systems. July 11, 2023. Eure-et-Loir, France. Photo © Cristina Baussan 2023, All Rights Reserved.

"Today, there are more than 10,000 ecovillages globally, mainly in rural areas, where people are building societies that are socially, economically and ecologically sustainable. These ecovillages are extremely diverse: they can be secular or spiritual, traditional or intentional, on or off the grid. While some ecovillages are quite radical in their politics, sharing everything from financial resources to bedrooms, others are rather mainstream, with people still living in separate homes, working day jobs but also sharing garden spaces and utilities. Despite these differences, ecovillages typically share the worldview that capitalism and industrialization have disconnected us from ourselves, each other and, especially, nature. Ecovillages are an attempt to restore these links. 

“'Most people leave mainstream society for ecovillages to escape neoliberalism and capitalism that dominate their daily lives,' said Nadine Brühwiler, a doctoral student studying the rise of ecovillages at the University of Basel in Switzerland. 'Although they are all vastly different, most ecovillages ask themselves: What do we want to sustain?'” - Mélissa Godin

Article: Searching For Utopia In Our Warming World

Learning
"A higher education expert once said that putting the words 'liberal' and 'arts' together was a 'branding disaster'."
Roman statesman and philosopher, Cicero, was the first on record to refer to a “liberal arts” education. He said that such a full education would equip students with a deep understanding of human emotion, skills in literary expression and a “comprehensive knowledge of things,” or “scientia comprehendenda rerum plurimarum.” Tempera on canvas by William Blake c 1800.

"'Liberal arts' really means education that is broad, and not strictly vocational, in that it gives you the ability to exercise free choice as a citizen and thinker. A course in philosophy or history will improve a student’s communication skills in ways that will ultimately help them find a job, but the core purpose of the class is to study deeper lessons of the self or the past. That’s very different from the way a course in electrical engineering might cultivate skills students will use in a career designing circuits.

"True freedom, as I see it, is the ability to choose wisely between arguments and theories about how the world works and understand how language can manipulate or elevate us. This is why 17th-century English poet and revolutionary John Milton focused his foundational anti-censorship text, 'Areopagitica,' on the civic value of the liberal arts. 'Give me the liberty to know, to utter, and to argue freely according to conscience, above all liberties,' Milton wrote. 

"One of the greatest defenses of the liberal arts in America was written just 37 years after the Civil War by W.E.B. Du Bois. 'The Souls of Black Folk' is probably best known today as a groundbreaking work of sociology.

"Du Bois also insisted that without access to a complete and comprehensive liberal arts education, Black Americans can never truly be free. To the question, 'Shall we teach them trades or train them in liberal arts?' Du Bois answered, 'Both.' But he maintained that liberal arts must always be the foundation, because 'to make men, we must have ideals, broad, pure, and inspiring ends of living, not sordid money-getting, not apples of gold.'” -  Blaine Greteman

Article: What are the Liberal Arts? A Literature Scholar Explains

Visual Identity
How to go from being a cultural institution—a traditional library— to a cultural attraction.
 Einar Aslaksen
Deichman Library is the municipal public library serving Oslo, Norway, and is the country's first and largest library. As a part of the multi-decade Fjord City renewal project the library was recently completely rebuilt, opening to the public in 2020. The building has been honored with prestigious architectural awards and stellar reviews in the architectural press.

Creative agency, ANTI, was hired to develop the library's new visual identity system. They described their challenge this way: "One of Norway’s most important beloved cultural institutions is no longer just a public library, but also a cultural destination that must adapt to modern branding requirements in order to be attractive in competition with other cultural destinations.

"Problem: How to go from being a public institution to becoming a cultural attraction.

"Solution: Enlightenment.

"The need for enlightenment is as important today as when Carl Deichman donated his private collection of books in 1785 to the people of Oslo. Therefore, it was natural to link the identity to this purpose by using lighting and highlighting as a visual metaphor in the visual identity. This story is implemented in the logo itself and the many visual elements that are centered around it. Such as typography, iconography, branding elements and a variety of tools where Deichman informs through illuminating information."

Behance Portfolio: Deichman Visual Identity
Marketing
Non-coercive marketing is designed to regenerate trust, connection, and empowerment in a world where all three are increasingly scarce.
Rob Hardy wants to be clear that "this isn't just a more ethical, feel-good way to sell shit. This isn't just slapping a friendlier coat of paint on traditional marketing. It's a radical rethink from first principles, meant to start the dominoes toppling towards a more beautiful future."

"Traditional marketing's job is to create a steady stream of new customers. But it rarely, if ever, differentiates between types of customers, or the emotional states under which someone makes a purchase decision. Because traditional marketing doesn't make this distinction, it often focuses on quantity over quality. It seeks to create as many customers as possible, regardless of who they are or how you do it.

"Non-coercive marketing is about creating customers who are both aligned and empowered. An aligned customer is someone who is delighted to have done business with you. It's likely they could have purchased something similar elsewhere, but because of their interactions with your marketing, they feel a sense of connection, resonance, or even belonging, and actively choose to transact with you instead of anyone else. An empowered customer is someone whose choice to transact comes not from insecurity, but from self-trust." - Rob Hardy

Article: Non-Coercive Marketing: A Primer

Related Article: The Ethics Of Persuasion

Related Podcast: Feminist Marketing & Copy that Doesn’t Oppress with Kelly Diels

One-liners

Article: Southern Kids Have Lost Their Accents

Article: Engineered microorganism breaks down plastic in salt water.

Article: Hoping to help mitigate the effects of climate change, California is initiating the world’s largest dam removal project.

Article: 'Collective action can have a direct effect on society', Greta’s school strikes led a third of Swiss citizens to change their habits.

Article: The UK's Royal Mint has licensed chemical technology to extract gold from circuit boards found inside discarded laptops and old mobile phones.

Article: Copenhagen company turns buildings into EV-charging cooperatives, with residents sharing revenues

Playlist
Video: Norah Jones, Lukas Nelson - Set Me Down On A Cloud (Live)
In this lovely session Norah Jones, whose father is Ravi Shankar, and Lukas Nelson, whose father is Willie Nelson, sing and play Lukas's Set Me Down on a Cloud. It seems that the fruit doesn't fall very far from the tree.
Weekly Mixtape
Songs for the equinox and the Harvest Moon, 2023

Playlist: The sound of listening
Image of the Week
Apollo 8 — ‘Earthrise'

"One of the most famous photographs of all time, it was taken by Bill Anders and is the first colour earthrise.

"It is displayed here it is in its original orientation, with North up. We can see night falling across Africa and clouds over Europe and the Americas.

"Because it was one of the first photographs of Earth in public circulation and highlighted its fragility by contrast with the barren lunar surface, Earthrise became an environmentalist icon."    —Toby Ord

"We came all this way to explore the moon, and the most important thing is that we discovered the earth."   — Bill Anders, Apollo 8
                                               
Book: Earth Restored
What's Love & Work?
Love & Work is the weekly newsletter by me, Mitch Anthony. I help people use their brand - their purpose, values, and stories - as a pedagogy and toolbox for transformation.
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