Your Logo Doesn’t Have To Explain What Your Brand Does
Photo by Dan Gold on Unsplash
"It’s natural for brand owners to fixate on the idea that their logo should, in an instant, communicate what their brand is and does. Burdening a tiny symbol with the task of delivering such critical information is just plain over-demanding.
"People forget that a brand new logo seldom means a thing. It is an empty vessel awaiting the meaning that will be poured into it in time by history and experience." - Amit Rawat
Article: Your Logo Means Nothing — and That’s Alright