Land O' Lakes realizes that native peoples are not mascots or logos.
"Minnesota-based dairy brand Land O’ Lakes has completed a significant change to all their packaging, removing the iconic Indigenous woman kneeling in a field holding a box of butter while wearing traditional, native garb. According to the brand, the update is now part of a new strategy emphasizing the farmers that make up their co-op. With the Native American butter maiden erased, they now highlight the phrase “Farmer-Owned” above the wordmark."
"As the rebrand reaches more people, some like Peggy Flanagan, Lieutenant Governor of Minnesota, herself a member of the White Earth Band of Ojibwe tribe, praised the move, saying in a tweet, 'Thank you to Land O’Lakes for making this important and needed change. Native people are not mascots or logos. We are very much still here.'"
Article: Land O'Lakes Removes Native American Mascot From Their Packaging