“We want to get this font out in front of more creative people before we inevitably get c&d’d by one of the 76 brands whose logos we’re using.”
“Internet experience” designers Hello Velocity have designed and released, for free, a fully functional font that they call Brand New Roman. Designer Lukas Bentel describes it as “a full alphabet — with two letter cases, ligatures, numbers, and symbols — all out of brand marks that most people can immediately name.”
He says that he did it because it’s “weirdly appropriate” right now, and more obviously, “to make fun of our inescapable hyper-commercialized environment. It’s honestly pretty nuts that you can make a full alphabet” out of well-known logos. Get it while you can.
Article: Brand New Roman: A Font that Swipes Corporate Brands
The silhouette is nothing if not an invitation for you to imagine yourself in the context of the iPod. Photo by Justin Sullivan/Getty