Typeface as a bridge and a guide
“While The Crimes of Grindelwald is set in the Harry Potter world, Harry isn’t actually in it. So the central design challenge became: How do you both communicate the connection to the original story and establish that it’s a different series entirely?” One way to do it is to draw a proprietary typeface.
“Warner Bros. likes to have a proprietary typeface so they can have something ownable and recognizable that suits the brand,” says Emily Oberman, the Pentagram partner who led the project.
“It is also a handy way to help all the various agencies and companies that work with the film to stay on brand.”
Article: Pentagram Designs a Harry Potter Font, and It’s Magical