The evolution of Biden's visual language is a glimpse of where political visual identity is heading.
"It’s not unusual for design elements used by winning politicians to pop up in creative assets for other campaigns. After Barack Obama’s 2008 win, his campaign’s typeface Gotham became popular in politics, and this year, a number of congressional candidates ran using logos inspired by those of President Donald Trump and Democratic Rep. Alexandria Ocasio-Cortez."
Article: Joe Biden’s Branding Was Both Traditional and Trippy, and It Looks Like the Future of Politics