Campbell's protects equity while modernizing their look
"Nearly sixty years ago, artist Andy Warhol took the Campbell’s soup can, already an American icon and pantry staple, and recreated 32 virtually identical examples of each on canvas, laying them out in a grid. When asked, Warhol said he found inspiration in the same lunch he had for 20 years. Despite their uniformity, each can was handpainted, a subversive commentary on painting as a medium for unique creativity."Nearly two decades later and Campbell’s is tapping into its legacy in the visual art world to celebrate a redesign to its classic label. Teaming up with Queens-based streetwear designer and artist Sophia Chang, Campbell’s will auction off 100 “AmeriCANa -- Sophia Chang x Campbell’s” pieces via NFT in partnership with NT-WRK and Open Sea, with proceeds supporting Feeding America’s efforts against food insecurity."The changes to the Campbell’s soup cans are subtle, retaining the red and white backdrop with a change to the logo script inspired by Joseph Campbell’s signature. Shadows are dropped, lending crispness to the label. Hidden details like the Campbell’s “C” found within the fleur-de-lis graphics and the slanted “O” in soup is a nod to the original 1898 red label."
Article: Campbell's Unveils New Soup Cans Alongside NFT Charity Auction