A truly great logo can be recognised without us needing to see the name of the brand.
Great corporate marks are so strong that they can be repurposed using completely different words.
"Keith Fleck's Corporate States of America project seamlessly places the name of each of the 50 US states plus Washington DC into the logo of each state's most recognizable brand. It makes for an intriguing map of corporate America – and offers a lot of fun when it comes to trying to identify each brand."
Article: Can You Identify Each US State's Biggest Brand From These Redesigned Logos?