"The designer of today re-establishes the long-lost contact between living people and art as a living thing."
Color palette by long-time friend and collaborator, Scott Dunlap, for the Communities That Care Coalition.
The headline is a quote by Bruno Munari, the designer described by Picasso as "the new Leonardo". Helping clients to understand visual identity can be very challenging. Most have had very limited experience thinking visually.
So, Matti Tuominen had me at hello:
"1. Start with verbal
"Starting to bridge the gap from strategy to visual identity with verbal means helps the stakeholders align, encourages discussion, and builds a common understanding of the direction."
This is a good article to read if you need a basic guide to co-creating great collective discoveries. His outline and coaching are sound and scalable (meaning, do try this at home).
Article: It’s Not About Your Favorite Color – Moving from Brand Strategy to Visual Identity