This is a beautiful identity and messaging program for a podcast that tells an odyssey of addiction, sobriety and mental wellbeing.
"The visual identity uses repeated elements that somehow break or change to reflect the idea of 'breaking out of the cycle of addiction.' Elsewhere, the use of metaphorical imagery and understated tone of the art direction reflects the raw, unfiltered themes of the podcast, creating an aura for the brand that is neither happy or sad in an attempt to capture the often uncertain journey from addiction to sobriety."
Article: Breaking the Habit