Visual Identity How an Adobe font became the go-to typeface for modern films.  In 1989 designer Carol Twombly adapted inscriptions from a Roman antiquity called Trajan’s Column to create a new typeface. Adobe, her employer, named it Trajan. Three years later the makers of At Play in the Field of the Lord employed the new face for that film's identity. Before that year, 1992, was out two more major Hollywood films had built their graphic look with the new face built from the ancient ruins. In the next year three more major Hollywood films used the newly classic face, and by 1994 it was everywhere. This is fun short film about the role that type plays in movies, and how different it is now that films don't tend to hire hand-letterers anymore.  Video: How One Typeface Took Over Movie Posters