Branding, Visual Identity, Circular Economy
A new sustainable household goods brand is trying to turn the tide on plastic waste



"HoldOn’s compostable tie and toss bags are made from biodegradable polymer PBAT, polylactic acid derived from organic, renewable sources and cornstarch. Once the bags hit a landfill, they dissolve in a matter of weeks—not years—when exposed to heat and air. Additionally, they emit no methane gas or toxic residue as they degrade. As a product that transforms mundane chores into a gratifying experience, HoldOn positions itself as a no-brainer alternative suggesting that sustainability doesn’t have to be this hard." - Nooneh Gyurjyan

Article: HoldOn: A Plant-Based Trash Bag for a Sustainable Future