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Branding, Visual Identity, Circular Economy A new sustainable household goods brand is trying to turn the tide on plastic waste ![]() "HoldOn’s compostable tie and toss bags are made from biodegradable polymer PBAT, polylactic acid derived from organic, renewable sources and cornstarch. Once the bags hit a landfill, they dissolve in a matter of weeks—not years—when exposed to heat and air. Additionally, they emit no methane gas or toxic residue as they degrade. As a product that transforms mundane chores into a gratifying experience, HoldOn positions itself as a no-brainer alternative suggesting that sustainability doesn’t have to be this hard." - Nooneh Gyurjyan Article: HoldOn: A Plant-Based Trash Bag for a Sustainable Future |