Rebranding a modern funeral company that prioritises transparency and choice
"Alex Ostrowski, founder and creative director at Lovers, says: 'This is such a sacred topic to help portray.' It was only through a process of shadowing the team at Poppy’s that Lovers arrived at a way to approach the brief. Its response is built on the thoughtful communication and openness central to the way Poppy’s works." - Liz Gorny
Article: “Death and Branding Don’t Often Meet”: Lovers Rebrands Funeral Company Poppy’s