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"Walls turned sideways are bridges."                                                                - Angela Y. Davis

Love & Work
A notebook about how we work, learn, love and live.
Seven years ago tomorrow I launched this newsletter with these words: "I am following Austin Kleon’s advice: write something that you yourself would read. It’s my hope that this letter helps you spend less time swatting away ideas you aren’t interested in and more time exploring ideas you do."

Since then I have referred to this weekly epistle as "my knitting". I find it soothing to tie disparate ideas together into something that might resemble hope and possibility.

In other personal news I've launched a new website: mitchanthony.net. This one features a more extensive portfolio of past projects, as well as a more thorough description of the process that I use to find a brand. I'd love to know what you think.

Happy Friday.
Futures Thinking
Our biggest crisis today might be one of imagination.
Monika Bielskyte is a futures consultant who counts Universal Studios, DreamWorks and Nike among her past clients. In describing her work she very consciously uses the pronoun “we”, as in "together, we learn to foster radically hopeful and inclusive future ways of seeing and being in this world."

"Mainstream futurist discourse tends to extrapolate from the status quo and proposes singular, predetermined future visions. The problem with a lot of such foresight is that it is bound by the constraints and suppositions of dominant perceptions of reality (*Radha Mistry).

"Within the Protopia Framework, however, we position that there is no singular 'future' trajectory but rather a vast scope of many alternative futures. It is continuously shaped not just by our actions but also by our inactions and our apathy. Hence, we consciously choose to use the plural 'futures', instead of singular 'future', throughout this text. Our work is always meant to engage the plurality of future possibilities — not a singular thread but rather the ever shifting perimeter of the probable, possible, plausible, and, most importantly, desirable." - Monika Bielskyte

Article: Protopia Futures [Framework]

Related Article: Dangerous Visions: How the Quest for Utopia Could Lead to Catastrophe


Related Article: Forget Utopia. Ignore Dystopia. Embrace Protopia!

Innovation, Learning
Why innovating can be so hard for many, and how to help them try new things, or do things differently.
Photo by  via CC.

"Thanks to evolution, we have numerous biases and heuristics programmed into our brains to try and keep us safe.

"Two of the most common ones are:

  • In-Group Bias: Our preference to be around people just like us and conform to the group (our herd)
  • Status Quo Bias: The preference to keep things the way they are, even if a change could make things better

"Unfortunately, these biases (and many others like them) which evolved over hundreds of millions of years to keep us safe, also make it much harder to innovate.

"Even when we as individuals want to push our company and our colleagues to try new things, or do things differently, their desire for the status quo often means that we are pushing uphill." - Nick Skillicorn

Skillicorn wrote this article for corporate leaders, but the clear and simple suggestions he makes for working with natural biases is relevant to family and community members, too.

Article: We Are All Sheep

Storytelling, Persuasion
In a fight between a story and a fact, the story will win.

The folks at Futerra make a great case.  "Our climate destiny won’t be decided in boardrooms, or parliaments, in the financial markets, or even on the streets. It will be decided in the story which we, humanity, tells ourselves, about ourselves."

It doesn't take much convincing to remind us that "people don’t hear messages; in these wonderfully mysterious minds of ours, every piece of information must meld into a mythos."

And their thesis is strong: "To create a culture of solutions, we must flip the script – and the tenor of our climate narratives. From fear and terror to hope. From anger and rage to purpose. From grief to awe. From confusion to confidence. From guilt to pride. From apathy to motivation. From frustration to clarity. From defiance to desire. From hostility to belonging. From boredom to excitement. From mistrust to openness. From exhaustion to energy."

This is a how-to guide that summarizes proven storylines known to work.

Booklet: Stories to Save the World


Related Story: We Can’t Afford to be Climate Doomers
Advertising, Social Messaging
"The dream planet is already ours_"

Last year in honor of World Environment Day, the United Nations made a call to "live as sustainably as possible and in harmony with nature". This motivated Greenpeace and creative studio Lightfarm to create this short animation. The message is simple: It’s time to wake up and unite to protect Earth before going in search of other livable planets. 

Zoio, an adorable alien, lands on earth and rejoices as a child would to the sheer beauty of a watery planet. But the sounds of large mining machinery shakes them from their revelry.

Article: ZOIO: Earth Comes First
Public Goods, Libraries, Media
"In a country where nearly every iota of our psyches and our physical spaces has been captured for the purpose of generating a profit, the ongoing existence of public libraries feels not just radical, but astonishing."
Adapted using public domain materials from a photo by Alicia Fagerving, CC BY-SA 3.0 via Wikimedia Commons

"Close to 80% of adult Americans think “libraries provide them with the resources they need,” according to a survey published by the Pew Research Center in 2016; findings published by Pew in 2017 showed that a whopping 78% of adults felt that “public libraries help them find information that is trustworthy and reliable” and 56% said that “libraries help them get information that aids with decisions they have to make.” Among adults, millennials were libraries’ biggest fans: in a separate article published by Pew in 2017, millennials were reported to have used libraries “more than any other adult generation” over the previous year.

"By contrast, people absolutely hate the media. According to Gallup data published in 2022, “Americans’ trust in the mass media to report the news ‘full, accurately, and fairly’” was at a near-record low of 34%, with just 7% having “a great deal” of trust and confidence in the media. A striking Gallup study of confidence in 16 US institutions found newspapers in 12th place, and television news 15th—only Congress fared worse. 

"So when I heard, some months ago, that Albany Public Libraries (APL) had partnered with the city’s local paper, the Times Union, to produce a series of articles, I wanted to learn more about it." - Kate Harloe


Article: Are Libraries the Future of Media?
Learning, Literature
"Join the Lt. Governor to discuss the importance of free speech, inclusion, democracy, and open dialogue. " 
Vermont author Tanya Lee Stone reads from her banned book during a banned book reading and discussion held by Lt. Gov. David Zuckerman, far left, at Bridgeside Books in Waterbury, Vt., Aug. 13, 2023. AP Photo/Lisa Rathke

One of the many reasons that I love living in Massachusetts is that our town is just 20 minutes from Vermont. So I felt some true home town pride when I read that this summer and fall Lt. Governor David Zuckerman is traveling the state hosting a series of book readings from banned books at local bookstores and libraries. 

From the Lt. Governor's website, an official Vermont Government website: "Around the country, we have seen the proliferation of book challenges and bans by school districts and local governments. These bans often target books that feature LGBTQ+ characters; talk about gender and sexuality; highlight racial disparities; or talk about difficult issues such as substance abuse and cases of police violence. Students, teachers, and curious minds should be able to access materials that spark critical thinking, cover difficult topics, and appeal to diverse interests without fear of government interference."

Official Webpage: Banned Book Tour with Lt. Governor David Zuckerman


Related Article: Books Banned in Other States Fuel Vermont Lieutenant Governor’s Reading Tour
Visual Identity, Typography
Using a simple idea — support — as the starting point for an updated wordmark and visual identity system.

Order is a Brooklyn design office specializing in brand identity. I recently stumbled upon this identity that they did for Justworks, a company that offers business payroll, HR and compliance services. 

Order is a Justworks customer, and they knew firsthand the company's obsession with customer service and support. That simple idea — support — was the starting point for the updated wordmark and visual system.

This system is stunning in its simplicity. Built around a beautiful custom typeface by Colophon Foundry and a bright color palette it is a testament to the adage that less is more. The office's web portfolio of the work is also a case study in elegance.

Web Portfolio: Justworks Identity System.

One-liners

Article: Children who walk to school concentrate better.

Article: Study: Cycling is 10x more Important than electric cars for reaching net zero.

Article: Scientists make pain relievers like Tylenol from pine trees rather than fossil fuels.

Article: Starbucks expands ‘100% reusables’ tests in bid to sink disposable cup waste.

Article: Winemakers in the prestigious Bordeaux region are set to uproot thousands of hectares of vineyards as altered consumer habits and global warming hit one of the crown jewels of the French agricultural industry.


Article: Why bilinguals may have a memory advantage – new research

Playlist
Video: Desert Sessions (Josh Homme & PJ Harvey) - I Wanna Make It Wit Chu
 

"The Desert Sessions began in August 1997 at the Rancho De La Luna in Joshua Tree when Josh Homme brought together musicians from the bands Monster Magnet, Goatsnake, earthlings?, and Kyuss. The ranch, located in the Mojave Desert, has an old house filled with rare and unique recording equipment and instruments, and was owned by Dave Catching and the late Fred Drake. With the large numbers of musicians arriving to the ranch over time, and with many albums having been produced there, the setting has been described as creating a unique 'desert sound' comparable to the grunge rock of Seattle in the early 1990s and the acid rock of San Francisco in the 1960s.

"The first Desert Session was not actually a 'session' per se, but Homme and his band at the time (The Acquitted Felons) playing for three days straight on psychedelic mushrooms. Since then, the Desert Sessions have become legendary, growing in intensity and artistic merit. Homme said: 'At Desert Sessions, you play for the sake of music. That's why it's good for musicians. If someday that's not enough anymore, or that's not the reason behind you doing it—that's not your raison d'être—then a quick reminder like Desert Sessions can do so much for you, it's amazing. It's easy to forget that this all starts from playing in your garage and loving it.'" - wikipedia.org

Video: Desert Sessions featuring PJ Harvey & Josh Homme - Crawl Home
Weekly Mixtape
"It's easy to forget that this all starts from playing in your garage and loving it." - Josh Homme

Playlist: Crawl Home. Tunes in the spirit of the Desert Sessions.
Image of the Week

Rocket Science 3: Airstream Interplanetary Explorer 2011-2012 by Edward Tufte. Steel, aluminum, stainless steel, electronics. Length 84' x height 31'. Photo by Fred Orkin.

This is one of 100 environmental artworks that grace a 234-acre tree farm and landscape sculpture park in Litchfield, CT. According to Tufte's website "the artworks will remain open space in perpetuity." 

Tickets for weekend days from September 23 - October 29, 2023 
are available now. 

Webpage: Hogpen Hill Farms

What's Love & Work?
Love & Work is the weekly newsletter by me, Mitch Anthony. I help people use their brand - their purpose, values, and stories - as a pedagogy and toolbox for transformation.
If you get value from Love & Work, please pass it on.

You can learn more about me and my work here: mitchanthony.net

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