Order is a Brooklyn design office specializing in brand identity. I recently stumbled upon this identity that they did for Justworks, a company that offers business payroll, HR and compliance services.
Order is a Justworks customer, and they knew firsthand the company's obsession with customer service and support. That simple idea — support — was the starting point for the updated wordmark and visual system.
This system is stunning in its simplicity. Built around a beautiful custom typeface by Colophon Foundry and a bright color palette it is a testament to the adage that less is more. The office's web portfolio of the work is also a case study in elegance.
Web Portfolio: Justworks Identity System.
|
|
