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Corporate Social Responsibility, Branding, Visual Identity Ben Cohen wants to use cannabis profits to help make reparations. ![]() "Ben’s Best BLNZ (B3) is a new brand of cannabis with the stated mission of 'selling great pot' and then using the power from that business to address the injustices of the war on drugs. "All the profits from B3 are split three ways, with 10% going to the Last Prisoner Project, a non-profit working to free and reintegrate those incarcerated for cannabis offenses; another 10% goes towards supporting the Vermont Racial Justice Alliance, an organization that directly impacts and breaks apart the systemic origins of racism in Vermont. "The remaining 80% of B3’s profits will get set aside for grants and low-interest loans for Black cannabis entrepreneurs. The fund is administered by NuProject, whose projects address equity, education, and networking gaps for cannabis entrepreneurs of color." - Rudy Sanchez |