| emailid | artid | category | art_title | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 124 | Read 1 | Change and Transition | On election day Google reported that its most popular search term wasn’t “where to vote” in English. Searchers wanted “dónde votar”, in Spanish. | ||||||
| 124 | Read 2 | Storytelling Branding | 'Emotional stories help innovative ideas attract attention—and get funded.' | ||||||
| 124 | Read 3 | Packaging Creative Process | Before Nevermind’s release, Nirvana were an unknown band and Robert Fisher was an equally unknown graduate working at Geffen. He explains what happened next. | ||||||
| 124 | Read 4 | Branding Value Proposition | Compelling products and services help us to be more of who we want to be. | ||||||
| 124 | Read 5 | Value Proposition Advertising | “Some consider our messaging to be controversial. We disagree. It’s fact because our oat drinks actually are made for humans, rather than for baby cows.” | ||||||
| 124 | Read 6 | Learning Design Process Philanthropy | Listening to beneficiaries should be part and parcel of any initiative that seeks to help others. | ||||||
| 124 | Read 7 | Social Messaging | “Humans are social creatures who are easily influenced by the anger and rage that are everywhere these days.' | ||||||
| Full articles follow | |||||||||
| 124 | [art:1] | Change and Transition | On election day Google reported that its most popular search term wasn’t “where to vote” in English. Searchers wanted “dónde votar”, in Spanish. | ||||||
| 124 | [art:2] | Storytelling Branding | 'Emotional stories help innovative ideas attract attention—and get funded.' | ||||||
| 124 | [art:3] | Packaging Creative Process | Before Nevermind’s release, Nirvana were an unknown band and Robert Fisher was an equally unknown graduate working at Geffen. He explains what happened next. | ||||||
| 124 | [art:4] | Branding Value Proposition | Compelling products and services help us to be more of who we want to be. | ||||||
| 124 | [art:5] | Value Proposition Advertising | “Some consider our messaging to be controversial. We disagree. It’s fact because our oat drinks actually are made for humans, rather than for baby cows.” | ||||||
| 124 | [art:6] | Learning Design Process Philanthropy | Listening to beneficiaries should be part and parcel of any initiative that seeks to help others. | ||||||
| 124 | [art:7] | Social Messaging | “Humans are social creatures who are easily influenced by the anger and rage that are everywhere these days.' | ||||||
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