Before Nevermind’s release, Nirvana were an unknown band and Robert Fisher was an equally unknown graduate working at Geffen. He explains what happened next.
“I was hired as a designer out of art school and I worked my way up to an art director position. I was excited when I heard that Geffen was going to sign Nirvana, so I went and asked if I could work on it. Nobody at the label had any idea it was gonna be that big. But once I got the advance cassette copy I was blown away.”
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