| id | Rvw | artid | file | title | description | art_title |
|---|---|---|---|---|---|---|
| 217 | [rvw] | [art] | [campaigns/7875816_clarity-first-august-7-2020-207.html] | Clarity First, August 7, 2020, #207 | This is no time for complacency or despair. | All too often brands are obsessed with what makes people different rather than looking for traits and behaviors they share. |
| 117 | [rvw] | [art] | [campaigns/7417335_clarity-first-september-21-2018-110.html] | Clarity First, September 21, 2018, #110 | We need to learn as fast as the world changes. | Media companies have rolled out ad products that they say can match ads to people in certain moods. |
| 142 | [rvw] | [art] | [campaigns/7592435_clarity-first-march-15-2019-134.html] | Clarity First, March 15, 2019, #134 | Redeem the work of fools. | Why the term “behavioral archetype” is more accurate than “customer persona”.
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