Advertising, Segmentation Media companies have rolled out ad products that they say can match ads to people in certain moods. “The New York Times rolled out a tool earlier this year called Project Feels that lets advertisers target ads to content based on emotional responses the content is predicted to have. ESPN has been pitching a tool to target sports fans on its digital properties based on their changing emotional state during a game. Now it’s trying to apply all that know-how to the rest of Disney’s properties.”  Article: Project Feels: How USA Today, ESPN and The New York Times Are Targeting Ads to Mood