Category: Audience Definition .... Articles only


id Rvw artid file title description art_title
472[art] [campaigns/10337741_love-work-april-25-2025-457.html] Love & Work, April 25, 2025, #457 What we do can be beautiful
217[rvw] [art] [campaigns/7875816_clarity-first-august-7-2020-207.html] Clarity First, August 7, 2020, #207 This is no time for complacency or despair. All too often brands are obsessed with what makes people different rather than looking for traits and behaviors they share.
117[rvw] [art] [campaigns/7417335_clarity-first-september-21-2018-110.html] Clarity First, September 21, 2018, #110 We need to learn as fast as the world changes. Sustainability is the new black.
142[rvw] [art] [campaigns/7592435_clarity-first-march-15-2019-134.html] Clarity First, March 15, 2019, #134 Redeem the work of fools. Why the term “behavioral archetype” is more accurate than “customer persona”.