Activism/Advertising What brands look like “when you hoik them out of the sea, all salty and knackered”.  To wake the world to the endemic global issue of plastics polluting our oceans, Greenpeace has been working with London design agency Lovers. One tactic they're using is a “brand jam” on Coca-Cola. Using parody to skirt IP laws, the integrated campaign distorts Coca-Cola’s wave graphic by populating it with plastic bottles and a whale’s tail. Ads proclaim that “We know that Coke can do better.” This article has a lot of other examples of both this great effort, and the larger End Ocean Plastics campaign of which it is part. Article: Lovers’ Campaign for Greenpeace Borrowed from the “Grotesque Brand Soup” Found in Our Oceans