Copywriting matters: Boring brands, take note. Nishi is a website that aims to “inspire the internet to suck less, one website at a time.” It does it by showcasing websites that “aren't plagued with business jargon, and talk to you like they're a human.” Inspiration found here. (P.S. Note that this work is also a brilliant piece of "freemium" content marketing by a company that improves landing page conversions.) Website: heynishi.com