A more intuitive Value Proposition canvas I’m a big fan of the Strategyzer group, and lean heavily on both of their books on Value Proposition and Buisness Model design. But, I’ve noticed that both clients and workshop participants alike get confused by some of their language. The concept of “Customer Jobs,” for example, trips people up. Last week I assigned a client team to use the Strategyzer Value Proposition canvas and they balked. “We're not so clear about the different definitions,” they reported, “So, we used the explanation from Peter J. Thomson. His feels more comprehensible to us.” Move over, Strategyzer. Hello, Peter. Article: Value Proposition Canvas