Burger King’s global chief marketing officer Fernando Machado has built the junk food brand by green-lighting audaciously edgy advertising. “If you’re not afraid, it probably means the work does not have enough voltage,” Machado has said. “We’re always afraid. As a client, if you’re interested in doing good work, the important thing is not to be fearless, the important thing is to be brave—to do it even though you are afraid.”
Two Burger King customers who have just been told that if they want them immediately, their Whoppers will cost $25 each.
His bravery pays off with this ad, which uses the delivery of the Whopper to explain net neutrality. The results are hilarious. Needless to say, the costs of this great creative have been leveraged nicely by social spread.
Article/Video: Whopper Neutrality: Burger King Social Experiment Goes Viral