IKEA is famous for turning assumptions upside down, assumptions like "good design is expensive". And they’re famous for being able to keep the new ideas coming, like this ad for the Sundvik crib. If you are pregnant they’ll give you the crib for half price. How do you know if you’re pregnant? Just drop some of mom's urine on the pregnancy test at the bottom of the magazine ad.
The best advertising provides true value. It is entertaining. It assumes the audience’s intelligence, and it is generous of spirit. This ad is a great example.
Video: IKEA Pee Ad