“Aside from being the right thing to do, surprising people with kindness and individual attention can help a business achieve success.” Aarron Walter is former Director of User Experience for MailChimp and is now the VP of Design Education at InVision. He’s gathered some of what he’s learned in a book, Designing for Emotion. The folks at Tubik Studio gathered 35 tips from the book and posted them on their blog. Article: Design for Emotion: Expert Tips by Aarron Walter