Managing your brand to achieve greater impact and tighter organizational cohesion You’ve heard me say it before: branding is not just for marketing anymore. So, I was pleased to stumble upon this article in the Stanford Social Innovation Review that summarizes how a growing number of non-profits are developing a broader and more strategic approach to their brand. In an age when social impact is of increasing interest to consumers, this message is relevant for for-profits, too. Article: The Role of Brand in the Nonprofit Sector