More consumers are making the connection between corporate actions, the quality of their lives and the success of their communities.  While two-thirds (65%) of consumers want to support companies with a strong purpose, less than half (45%) can name a single company that makes “a positive difference in society through its products, services and operations." Here are some immutable design principles for relevant and resilient brands. Article: Brand Purpose in Divided Times: 4 Strategies for Brand Leadership