Great brands live in our conversations, not in advertisements. People don't want to connect with brands. They want to connect with each other. Fascinating brands create more opportunities for people to connect with one another. Last week Elon Musk showed us how to do that when he said he could rebuild Puerto Rico's devastated electrical grid by applying Tesla's existing solar energy and battery storage technology.  Article: Elon Musk's Response to Puerto Rico Is Pure Marketing Genius (And Should Be Required Reading).