Helping IKEA fix its website conversion problems Despite their incredible online reach, (more than 1.6 billion people visited their website in 2015), IKEA has a conversion problem. The company’s online and mobile platforms have a poor track record of converting younger consumers, and the reason isn’t a lack of brand appeal or pricing. It is a clunky, out-of-date user experience. Designer/developer, Michael Abehsera, has some ideas about how to make the brand’s website work as well as its stores. Article: Taking IKEA Out of Its Box and Redesigning It for 1.6B Users