A story is a gift, not a donor-acquisition strategy.  Self-image is deeply influenced by how we frame events in our past. Unfortunately, nonprofits, who need to prove the value, relevancy and effectiveness of their work, too often rely on a simplified narrative that avoids the complexity of difficult, sometimes unsolvable issues in favor of a heroic journey that leads to proof of success. As these types of narratives have proliferated, nonprofit storytelling has become homogenized, with organizations making use of similar plotlines, structures, and conventions in order to express impact. But there is a clear alternative. “If we tell stories that emphasize only desolation, then we become weaker. Alternatively, we can tell our stories in ways that makes us stronger.” This process is based on deep reflection, and it allows organizations to see their own storyline, discover inspiring themes, address negative assumptions, and rewrite deeply held scripts. Fans of the Clarity Discovery Process won’t be surprised that the author of this article suggests that such insight and perspective is best gained by coming together to listen to each other. Article: Who Brands Your Nonprofit? Who Tells Its Story and How?