Listen first In a few weeks I’m going to lead members of a national guild in a workshop on brand identity. Clear brand identity is rooted in a crystal clear understanding of who you serve, and of how you help them. So, the Clarity brand design process starts by listening to those you serve. Here’s some prep-work that I’m going to assign, Dialog Interviews. You can do this at home. It might be one of the most effective brand building exercises you ever do. Article: How To Talk So Stakeholders Will Listen, and Listen So Stakeholders Will Talk.